You may sometimes stand in front of your camera and feel that you're 100% ready and that you know everything you're about to say. Then when you hit record, you suddenly forget everything. ‍

Here's something that you can use when filming a video.

"STICKY NOTES" 

Having the right notes can guide and help you make an impactful video.

AND here's what you should write on those sticky little helpers:

Your top 3 points

>> why are you making this video?

>> know the point of the conversation 

>> info that you don’t innately know (like stats, numbers)

Your ideal client's name at the top of the sticky note to keep them front of mind

>> when you remember who you're talking to and who you’re delivering your message to and the value in the conversation with that person, it will be 10x easier for you to show up.

>>  you will have the right kind of energy that will help you connect on a more powerful level if you know that...

Let's talk about ABUNDANCE. We hear this word all the time. It’s defined as a large quantity of something, the tendency of nature and of life to manifest, grow, and become more. As entrepreneurs we strive to manifest our beliefs, grow our clients and become more for ourselves as a person.

Last year, I made the choice to really introduce myself ‍ and get out there, connect with a lot of people who I admire and who share the same beliefs as I do and to learn everything that I can about the “next level” to help grow my business and myself as well. I admit, it was terrifying but also AWESOME!

This year, I have been invited to dozens of guest speaking events, podcasts and virtual summits and I know that many of these invitations stemmed from the NETWORKING   that I did at events last year and it made me realize the VALUE of going to summits, networking events, live events, in person meetings and now, still the same events...just virtual. It’s...

VIDEO MARKETING TIP: PRACTICE, PRACTICE, PRACTICE! ⇒ But with INTENTION. 

You want to be sure you are practicing and ingraining the right things, the best helpful habits to keep you improving and enjoying it more and more in the quickest amount of time possible. 

Doing something new, like getting in front of a camera can feel scary and uncomfortable, but when you decide to really show up, learn the ropes and keep on practicing, you get BETTER at doing it until making a video already feels natural and comfortable. Before you know it, you’ll actually ENJOY doing video and it makes a huge difference if you actually feel good about doing something...it makes you want to do it more.

LEARN PRACTICE IMPLEMENT = PROGRESS and RESULTS

As the new year rolls in, let us believe that good things are about to come and that we are ready for it, we deserve it and we are worthy of it. 

xo,

Kellsie

WHO do you think you should be talking to when filming your videos? 

  Are you speaking to random people, scary strangers, your best friend, your mom..your dog?

Video is a very VALUABLE and EFFECTIVE tool to be visible and to connect with the world. That little lens dot in your phone is a massively POWERFUL PORTAL for your energy, your message and for what your soul is driving to share. 

It is not just an inanimate object you are speaking to, it is what is allowing you to speak to your people.

It is the primary means for most EFFECTIVE communication, marketing and relationship building that is available to us right now. 

That is why it is important to work on your RELATIONSHIP with the camera       to be able to GENUINELY share your energy, your message, your service and your product directly to your TARGET audience.

The idea of talking to the...

There's this interesting rule that's a 7%, 38%, 55% concept that's based on this Psychologist, Albert Mehrabian's, research that shows that meaning and speech is conveyed in these proportions. Tone of voice accounts for 38% of the way the audience perceives you, and body language accounts for 55% and words, what we say, accounts for just 7% That's it. That's a huge part of why video converts so much higher than static images or written posts alone, and why the delivery of your message matters significantly. 93% significantly to be exact..

A Maya Angelou quote says 

“At the end of the day people won't remember what you said or did, they will remember how you made them feel.”

Video converts so much higher than writing and images alone because of how it makes people feel. 

Using Video content is critical for the survival and growth of your business. But not just because storytelling is powerful and our energy creates connection; it's also...

VIDEO only works if it’s actually good.This is the absolute TRUTH .

BUT, good doesn’t mean fancy...it means COMPELLING, POWERFUL, IMPACTFUL! This impact should matter a lot to you because you are a driven entrepreneur who is using the internet to get new clients and build your audience. AND since VIDEO is the number one way of doing that, it’s the fastest way to reach more people and convert them into fans and buyers but on a deeper, energetic level to make a REAL human to human connection right away.

SO if you have a message that you truly believe and care about, then you want to be using video and you want to be doing it well. If you hate doing it, do you think you will be consistent? Is it going to be any good? Because REMEMBER that compelling and powerful is what makes it have IMPACT and makes it have the effect YOU want it to have.

BUT first and foremost, you have to learn how to actually look, sound and feel great on camera that’s true to your...